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If you clicked on this article, you know how important headlines are.
In fact, just a small change of headline can make a 20 times improvement in response or acceptance by your potential customer of your proposition.
So in this article, we’ll cover some principles to help you improve your headline.
Pst – These principles can be applied in every kind of opening statement, whether that's video hooks, subject lines, or a cold call pitch.
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The first thing you need to understand is the purpose of your headline.
Your headline should be able to GRAB your reader’s attention and FORCE them to consume your content.
Here's how.
1) “What's in it for me?”
A weird phenomena I see in many marketing materials is people starting off with weird stuff such as their slogan or their company name.
Do people care about that? No, they don't.
They care about themselves.
“What's in it for me?”
“What can I gain from it?”
You need to answer these questions immediately.
Your headline must tease a big benefit or a big promise.
Your reader must feel that by consuming your content, they’ll find the last piece of the puzzle that will help them achieve their dream state.
But you also need to beware of a common mistake.
2). IT NEEDS TO FEEL REAL.
Have you ever read one of those messages you get in your DM from people trying to sell you something?
“Hey! I have a book to help you get more sales”
At least they got the point no. 1 right.
But it’s still ineffective because it doesn't feel like a real and tangible opportunity.
What secret? How many sales? It's just too vague.
I found this in my emails:
“62 pages of unfiltered answers to the top business scaling questions you’ve ever had”
This is a subject line from one of the emails of Leila Hormozi (Alex Hormozi’s wife).
The reason it works so well it's because:
1). It contains a potential opportunity to help the target audience scale their business
2). It uses specific information to make the opportunity feel tangible: “62 questions” “top business scaling questions”
Aaaaaand…
3). It’s tailored to what the target audience wants.
If you decide to go fishing, you don't use a croissant as bait, do you?
You use what the fish wants, a worm.
You need to give what your target audience wants.
And that’s why deeply understanding your target audience is soooo important.
The more you understand them, the deeper you can influence them.
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Pst — If you read ‘till here, you might also be interested in other ways to grow your business. We offer free personalized business growth plans to help you exactly with that. Just click the big blue button here and let's get in touch ;)
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